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The DREAM Initiative® | Forces of Beauty® - A Lens Into Inclusivity in Aesthetics

It's finally here !! Celebrity Hairstylist, Kiyah Wright joined forces Allergan Aesthetics and Shutterstock on their DREAM Initiative | Forces of Beauty® campaign.



Representation matters. TheAllergan Aesthetics and Shutterstock on their DREAM Initiative | Forces of Beauty® campaign provides a new understanding of what inclusive and representative beauty looks like in today's society by shedding light on how narrowly defined Eurocentric ideals continue to impact women of color.


In their report they explore what defines beauty, how beauty impacts women's lives, and the interplay between beauty and race. After surveying over 4,000 women aged 21-65, from multiple geographic locations and backgrounds, some key finding were:


  • 1 in 4 Black, Hispanic, and Multi-Racial women believe that society's standards of beauty are racist

  • Only 17% of all women, regardless of their race and ethnicity, feel like their racial beauty is accepted by society.

  • 52% of women agree that "anyone can be beautiful," with only 11% of women agreeing that society makes them feel beautiful


Be sure to check out the full campaign and study here: https://www.dreamforequity.com/






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